About Lina

One AI system for talking with people — wearing your brand.

Lina is an AI system that handles chat, phone, and more, and it runs under your own name, not ours. It's the whole thing, ready to go. One engine, two versions, one simple bill. Every plan’s assistant starts out as Eljae, and you can rename it in Settings.

What it is

One engine, wearing your name.

Lina is an AI system you run under your own brand, across every channel: a web chatbot for your site, an AI phone line that answers day and night, a knowledge base that fixes its own mistakes, one combined record per contact, and a full dashboard to run it all — one system, one bill.

It's the whole working system, built on your own information, carrying your organization's name, with safety rules built in and a way to bring in a real person when needed. You don't have to build it — you just run it, from one dashboard, and any fix you make shows up right away in both chat and phone.

One engine, two editions — the Business edition (built for the front desk) and the Campaign edition (which adds what an election needs) — sold as three simple plans: Starter at $49 a month, Pro at $99, Complete at $349. There are no setup fees, and the AI and phone use are included up to a monthly limit, so the plan price is your whole bill.

What it is / what it isn't

The whole system — not a widget, not a raw AI model.

What it is

A web chat assistant that answers visitors right away and asks for a name and an email or phone only when someone needs a follow-up, plus an AI phone agent that answers day and night and hands off to staff the same way chat does.
A knowledge base that fixes itself — when your team corrects an answer, the fix shows up in the very next chat or call.
One combined contact record for each person, pulling together their chat, phone, and email history.
A dashboard carrying your brand, where staff get different access levels, every action is logged, and the AI models are run for you.
One complete system, one bill, fully branded as your own organization.

What it isn't

Not a chat widget tacked onto your site — the phone line alone makes it far more than that.
Not a bare AI model that you'd have to set up, feed information, host, and maintain yourself.
Not a pile of separate vendors you have to coordinate and pay separately.
Not an assistant that pretends to be a person — it is built to tell the truth when asked if it's an AI.
Not a system built to guess — it is instructed to answer from your own information, say when it doesn't know, and bring in a real person when needed.

Two versions, and why you can trust it

Who it's for

Two versions of one engine — for the front desk, and for elections.

Business edition

Built for the front desk

For small and medium businesses, service organizations, and nonprofits. A support chatbot, an AI phone front desk, and one combined customer record: it answers hours, services, and the everyday questions from your own knowledge, and hands the real requests to your team. You choose this version when you sign up, and the Staff assistant writes in the voice of your organization or its leader.

Campaign edition

Adds what an election needs

For political committees, PACs, and advocacy nonprofits. Everything in Business, plus the full political toolkit — the editions page lists it feature by feature. Its chat asks a visitor for a name and an email or phone when they want a person, a callback or to get involved, so every contact reaches the voter file, the phone line answers voter questions day and night and can transfer to a live person, and the Staff assistant writes as the person seeking office.

Why one engine, two editions

The same platform, set up two different ways.

Underneath, both editions are the same engine. The Business edition is a support assistant, an AI phone front desk, and a customer record system. The Campaign edition adds the political toolkit on top, with sign-up tuned for the voter file.

The edition only changes how your assistant starts out — same plans, same prices, no extra fee. Everything else is shared and identical between the two: the knowledge engine, the dashboard, staff access levels, the safety rules, and the core platform. You just pick the version that fits your work, and you get the same proven engine either way.

Proof

Built so you can trust it with your name.

ProductionBuilt on a platform running in production — the same engine that answers Lina’s own phone line, not a prototype.

TestedEvery change must pass our automated test suite and secret scan before it deploys.

Yours to set upYou can set it up yourself in the dashboard. Want a hand? Book a free setup call. The rebrand is no-code content in the dashboard.

Talk to us

Put it under your brand today.

Reach our team at hello@linasystems.org, or ask for a walkthrough on your own brand before you decide anything. This site’s chat and phone line are Eljae, on our own Lina account: the same system you get. Use the chat button at the bottom right.

Get started See the Campaign edition preview →