How it works

You don't build it — you just run it.

Lina is the whole AI system you need to run your operation — public web chat, a phone agent that answers any time of day or night, a help library that fixes its own mistakes, one combined customer record, and an admin dashboard — all delivered under your own name. You don't have to piece it together yourself. Signup is by invitation for now; once you're in, your space exists in minutes, making it yours is content you set up in the dashboard, no coding involved, and we help you set it up — on Complete we do it for you.

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The 90/10 split

Going live is mostly about content, not code

The system itself is already built, tested, and running — every change has to pass our automated tests and a scan for leaked passwords before it goes live. What makes it yours is the content and settings you control from the Command Center dashboard: your name, your colors, your links, your voice, and your knowledge. That's the 90%, and you don't need a developer for it. The rest is setup we do with you — loading your knowledge and, on Pro and up, setting up your phone number — and on Complete, we do all of it for you.

~90%No-code dashboard content you set yourself
~10%Small one-time setup we handle
DaysTime to go live — not weeks

Go live in three steps

Three steps to launch

A clear, predictable path — from a blank, unbranded starting point to a fully-branded system answering for you live, on both chat and phone.

  1. 1

    Give us your starting content

    Bring a few pages of content — your FAQs, your positions, your hours and services — and we load them into the help library that fixes its own mistakes and grounds every answer. That library then re-reads your own site every day or every week, as you choose, and staff email blasts can be added to it after a person reviews and approves them. From day one, the assistant answers using your facts, or hands off to a person instead of guessing.

  2. 2

    Make it look and sound like you

    Set your name, colors, links, and voice right from the Command Center dashboard — no coding needed. The system starts out plain, labeled "Your Organization," and becomes fully yours: the public website, the phone line, and the admin dashboard itself all carry your brand. Choose your edition and turn on the modules you want. This is the no-code 90% of the work.

  3. 3

    Launch in days

    Your public web chat, your AI phone agent that's always on, and your admin dashboard all go live together in your own sealed space. Your staff run everything from one dashboard, fixes show up in the very next message, and your team is alerted the moment a question needs a real person.

What you bring

What you need to provide for a pilot

A pilot needs surprisingly little from you. You give us a short list of things; we handle getting everything set up, connected, and ready to go.

Self-service branding

You set up your brand from the Command Center dashboard

There's one dashboard for running the whole platform, and even it carries your brand. It's where the no-code 90% of the work happens. Access levels — admin, editor, viewer — are enforced by the system itself for every sensitive action, and every change is logged in a permanent record that can't be edited or erased.

01

Name & identity

Swap out the plain "Your Organization" placeholder for your real name everywhere — the public site, the phone greeting, and the admin dashboard — with no developer needed.

02

Colors & domains

Apply your brand colors; your public site and chat live at yourname.linasystems.org, and on Complete we connect your own web address with you.

03

Edition & modules

Choose Campaign or Business and turn on the modules included in your plan. The system itself enforces what you're allowed to use; modules you haven't purchased simply won't turn on.

04

Voice

Adjust how the assistant talks so it matches how your team speaks — within a fixed set of safety rules it can never break (it can't make things up, and it always admits it's an AI when asked).

05

Seed packs

Starter packs set up a brand-new account with sensible defaults and starter content, so you're adjusting a working setup instead of starting from nothing.

06

Managed AI models

We run the AI for you — Google Gemini for chat and phone, OpenAI for the Website Editor — so you never need an AI account or an API key.

Corrections, instantly

Why fixes happen instantly

Most "AI" products make you retrain a model or file a support ticket just to fix one wrong answer. Lina doesn't work that way. When your staff correct an answer in the Command Center dashboard, the fix is saved as a standing note in the knowledge base — and standing notes are the highest authority, overriding outdated information except for a fixed set of safety rules.

Because every answer is looked up fresh against the knowledge base each time, that correction is live in the very next message — on both chat and phone — with no retraining, no developer, and no new release needed. Fix it once, and it's right everywhere, in the same conversation.

One engine, twelve modules Twelve module nodes — chatbot, knowledge engine, phone agent, MIND, CRM, command center, email ingestion, website editor, alerts, site sync, intelligence, and platform core — each connected to a single central engine. One engine Chatbot Knowledge Phone Agent MIND CRM Command Center Email Website Editor Alerts Site Sync Intelligence Platform Core
Fix a fact once in the Command Center — every part of the system uses the fix right away.

Why this works, in plain English

The assistant doesn't memorize its answers — it looks them up fresh every single time it replies, basing every response on your current knowledge base. So the moment you change a fact, the next caller and the next chat visitor both hear the corrected version. There's no model to retrain and nothing to fix behind the scenes. See how the Knowledge Engine works →

What's managed, honestly

We manage it all — you bring what you know

We're upfront about what's ready-to-go and what isn't. The platform and running it are fully managed on one bill: one flat monthly plan — Starter at $49, Pro at $99, or Complete at $349 — with no setup fees, and the AI and phone use included up to a monthly limit. When you reach the limit, paid use pauses instead of adding charges. We handle the cloud hosting, the monitoring, the backups, and every update.

What you bring is what you know and how you sound — no AI accounts, no phone account, no servers. We help every early customer get set up personally: we load your knowledge with you, set up your phone number on Pro and Complete, and tune the assistant before it talks to the public. It's the same system every customer gets: built on a platform already running in production, the same system running in a real, live operation.

Live demo

Watch it answer real questions, right now

This demo runs the exact same system real customers get — try it as the Campaign edition or the Business edition.

Who it’s for

For businesses and organizations that want to add their knowledge and brand through a dashboard, with help connecting their setup.

How it works in 3 steps

  1. 1
    Choose your plan and sign up. If an invitation is required, request a code first.
  2. 2
    Add your organization’s knowledge and brand in the dashboard. See the setup guide.
  3. 3
    Share your web address and start answering from your knowledge. Phone and staff drafting tools are available on eligible plans; compare features.
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