Name & identity
Swap out the plain "Your Organization" placeholder for your real name everywhere — the public site, the phone greeting, and the admin dashboard — with no developer needed.
How it works
You don’t build it. You just run it.
Lina is the whole AI system, under your own name: web chat, a phone agent, a help library that fixes its own mistakes, one customer record and a dashboard. No coding. You can set it up yourself in the dashboard. Want a hand? Book a free setup call. On Complete, we do it for you.
Who it’s for
Businesses and organizations, under their own brand
You add your knowledge and brand through a dashboard, with help connecting your setup if you want it.
The 90/10 split
Going live is mostly about content, not code
The system itself is already built, tested, and running. What makes it yours is the content and settings you control from the Command Center dashboard: your name, your colors, your links, your voice, and your knowledge. That's the 90%, and you don't need a developer for it. The rest is a small one-time setup: on Pro and up, your phone number is set up for you automatically once your payment goes through. Want a hand with any of it? We'll help — and on Complete, we do all of it for you.
~90%No-code dashboard content you set yourself
~10%Small one-time setup, with help if you want it
Go live in three steps
How it works in 3 steps
- 1
Choose your plan and sign up
Pick a plan and check out. Your sealed space is created the moment your payment goes through, plain and labeled "Your Organization" until you make it yours.
- 2
Add your knowledge and your brand
Load a few pages of content (your FAQs, services, hours and policies) into the help library, and point it at your website to re-read every day or week. Then set your name, colors, links and voice in the Command Center dashboard. No coding: this is the 90%. Want a hand? We'll help you load it.
- 3
Go live
Your web chat, your AI phone agent and your dashboard go live together. Your staff run everything from one dashboard, fixes show up in the very next message, and your team is alerted the moment a question needs a real person.
The detail behind each step
What you bring
What you need to provide
Getting started needs surprisingly little from you: a short list of things. The platform sets up and connects the rest, and if you want a hand getting ready, we'll help.
- Brand basics — your name, your colors, and your logo. Every plan comes with yourname.linasystems.org and can use your own web address (like help.yourbrand.com); on Complete we connect it for you.
- Nothing for the phone line — on Pro and Complete we set up a phone number for your organization, with minutes included each month and a firm limit.
- No AI keys — we run the AI for you, included up to a monthly limit; you never need your own AI account.
- A few pages of content — enough to get the knowledge base started, so the assistant answers the way your team actually does.
- The platform handles the rest — your sealed space is created the moment you sign up; on Complete we also load your knowledge, tune the bots, and connect your own domain for you.
Self-service branding
You set up your brand from the Command Center dashboard
There's one dashboard for running the whole platform, and even it carries your brand. It's where the no-code 90% of the work happens. Access levels — admin, editor, viewer — are enforced by the system itself for every sensitive action, and every change is logged in a permanent record that can't be edited or erased.
Colors & domains
Apply your brand colors; your public site and chat live at yourname.linasystems.org or, on any plan, at your own web address — on Complete we connect it for you.
Edition & modules
Choose the Business or Campaign edition and turn on the modules included in your plan. The system itself enforces what you're allowed to use; modules you haven't purchased simply won't turn on.
Voice
Adjust how the assistant talks so it matches how your team speaks — within a fixed set of platform safety rules your settings can't remove (it is instructed not to make things up, and to say it's an AI when asked).
Seed packs
Starter packs set up a brand-new account with sensible defaults and starter content, so you're adjusting a working setup instead of starting from nothing.
Managed AI models
We run the AI for you. By default, Website chat and the Staff assistant answer with Lina's own AI: open models Lina runs on its own cloud account, with Google Gemini and OpenAI as backup. The phone line talks through Google Gemini Live, and the Website Editor uses OpenAI. You never need an AI account or an API key.
Corrections, instantly
Why fixes happen instantly
Most "AI" products make you retrain a model or file a support ticket just to fix one wrong answer. Lina doesn't work that way. When your staff correct an answer in the Command Center dashboard, the fix is saved as a standing note in the knowledge base — and standing notes are the highest authority, overriding outdated information except for a fixed set of safety rules.
Because every answer is looked up fresh against the knowledge base each time, that correction is live in the very next message — on both chat and phone — with no retraining, no developer, and no new release needed. Fix it once, and it's right everywhere, in the same conversation.
Why this works, in plain English
The assistant doesn't memorize its answers — it looks them up fresh every single time it replies, basing every response on your current knowledge base. So the moment you change a fact, the next caller and the next chat visitor both hear the corrected version. There's no model to retrain and nothing to fix behind the scenes. See how the Knowledge Engine works →
What's managed, honestly
We manage it all — you bring what you know
We're upfront about what's ready-to-go and what isn't. The platform and running it are fully managed on one bill: one flat monthly plan — Starter at $49, Pro at $99, or Complete at $349 — with no setup fees, and the AI and phone use included up to a monthly limit. When you reach the limit, paid use pauses instead of adding charges. We handle the cloud hosting, the monitoring, the backups, and every update.
What you bring is what you know and how you sound — no AI accounts, no phone account, no servers. On Pro and Complete we set up your phone number. Tell us and we'll help you load your knowledge and tune the assistant before it talks to the public. It's the same system every customer gets: built on a platform already running in production, the same system that answers Lina’s own phone line.
How pricing works →
Three flat monthly plans — $49, $99, or $349 — with no setup fees; the AI and phone use are included up to a monthly limit.
How it's secured →
Your organization's data kept apart on every request, access levels enforced by the system, an activity log, and backups we test every night.
Business or Campaign edition →
One system, two versions — the front desk for businesses and nonprofits, or that plus what an election needs. Pick whichever fits you.
Talk to Eljae
Try it, then start when you’re ready.
This site’s chat and phone line are Eljae, on our own Lina account: the same system you get. Use the chat button at the bottom right, or hear the phone agent: call (619) 853-2687.