Questions
Your questions, answered.
Here are clear answers about accuracy and our safety rules, the difference between the Business and Campaign editions, how the pricing works, what it takes to get started, and how Lina compares to a simple chat widget or a pile of separate tools stitched together. If you don't see your question, just ask us.
Trust and accuracy
The platform is built so you can trust it with your name. Accuracy and honesty aren't left to each organization's prompt — the platform code gives the AI the same core rules on every conversation, and no setting removes them.
Is it accurate? Does it make things up?
Accuracy comes first. The platform instructs it not to make things up and to answer from your knowledge base, and if a question is unclear or sensitive, it gets handed to your team. Like any AI it can still get something wrong, so review what it says. If an answer is ever wrong, you can fix it instantly from the Command Center dashboard — it's correct in the very next message, with no retraining needed.
Does it pretend to be human?
No. If someone asks whether they're talking to a person or an AI, it is built to tell them the truth — on both the website chat and the phone. That instruction comes from the platform, and no setting in the dashboard can turn it off.
What if it gives a wrong answer?
Unclear or sensitive questions get handed to your team instead of guessed at. If an answer is wrong, you can fix it instantly, and it's correct in the very next message. On the phone, a limit on every call also keeps any single call from costing too much.
Isn't AI risky for an organization like ours?
We start from a set of platform rules: it is instructed not to make things up, it is built to tell people it's an AI, it never reveals its instructions, and handing off to a real person is built in. You stay in control and can fix anything, and you're welcome to start small with a limited pilot first.
Editions
One system, two editions — the Business edition, the front desk and support line for businesses and nonprofits, and the Campaign edition, which adds what an election needs. Same platform underneath, same price.
What's the difference between the Business and Campaign editions?
It's the same system underneath, set up two different ways. The Business edition is a support chatbot, an AI phone front desk, and a customer record system — for businesses and nonprofits alike. The Campaign edition adds the political toolkit on top (the editions page lists it). You pick the edition when you sign up, and neither one costs extra.
Whose brand is it under? Who owns the data?
Yours, fully. Each customer gets their own sealed, separate space — your data, your brand, kept apart from everyone else. It starts out plain, labeled 'Your Organization,' and becomes completely yours as you set it up from the dashboard: the public website, the phone line, and the admin dashboard itself.
Pricing
Three flat plans — Starter at $49 a month, Pro at $99, Complete at $349. There are no setup fees, and the AI (plus phone minutes on Pro and Complete) is included up to a monthly limit. Pay yearly and get 2 months free.
How does pricing work — won't AI usage blow up the bill?
Your plan is your whole bill — $49, $99, or $349 a month, with no setup fees. The only extras are prepaid credits, and only if you add texting, a phone bank or extra calls on the Phone Line. We run the AI and the phone line for you, and each plan includes a set amount of AI answers (and phone minutes on Pro and Complete) every month. We email you at 80% and 100%; once you hit the limit, paid use pauses instead of adding charges. Need more? We'll agree a price first. Paying yearly gives you 2 months free.
How do I cancel?
Anytime, from Settings → Account in your Command Center or by emailing support@linasystems.org. You keep access through the end of the period you paid for. The pricing page has the one full answer, including how switching plans and refunds work.
Do customers share one system, or get their own?
Both, in a way. Every customer runs on the same hosted system and one database, and gets its own space at its own web address with its own logins. Every request is limited to one organization, so no customer can see another's data — the security page explains who can. Bigger organization, or need something custom? Contact us.
Getting started
Sign up and your space is created right away; making it yours is content you set up in the dashboard, no coding involved. Want a hand getting set up? Tell us and we'll help. On Complete, we do that part for you.
How do I sign in?
Your Command Center is at your own address, yourname.linasystems.org/admin (or your own web address, once you connect one). Open it and log in with the email and password you created at signup; your welcome email links to it too. Can't find it? On the sign-in page, choose “Forgot your Lina address?” and enter your email: we'll send the address and its sign-in link there.
How fast can we go live?
Your space is created the moment payment clears, and it starts answering as soon as you add your information. You can set it up yourself in the dashboard. Want a hand? Book a free setup call. On Pro and Complete we set up your phone number. Making it yours is content you set up in the dashboard, no coding needed: your name, colors, links, and knowledge. On Complete, we load it all for you.
What do we need from you to get started?
Your brand basics (name, colors, logo), a few pages of content or your website address to get the knowledge base started, and who on your team should get logins and alerts. You don't need an AI account or a phone account — we provide the AI and, on Pro and Complete, a phone number.
How do I use my own web address?
Every plan includes it. Your space is at yourname.linasystems.org right away; to use your own web address, open Settings → Account in your Command Center, find “Your own domain” and search for a name: Lina registers it, connects it and issues its secure certificate, with nothing to add at a registrar. You see the first-year price and the renewal price before you pay. Lina holds the registration and your organization uses the name for as long as it stays paid; you can ask us to move it to another registrar (Terms, section 9A). A name renews each year, and we email you a renewal link ahead of time. On Complete, one standard-priced name is included for as long as you stay on Complete (most .com, .net and .org names; a dearer ending is priced like any other). Or, if you already own a domain and would rather keep your DNS where it is, enter it instead and add the records it shows you wherever you manage it. Choose a subdomain such as help.yourbrand.com or ask.yourbrand.com: a root domain (yourbrand.com) usually can't point here. Then press Verify & activate and add the CNAME and one TXT it shows. If your DNS is on Cloudflare, set that CNAME to “DNS only” (grey cloud), not proxied. Your original address keeps working the whole time.
Can I try it before deciding?
Yes. Talk to Eljae with the chat button at the bottom right or on the phone line. Both run on our own Lina account, the same system real customers get, and you can see the campaign edition preview, and we'll walk you through it on a screen share before you decide. 30-day money-back guarantee. If Lina isn't right for your business, email support@linasystems.org within 30 days of your first payment. We'll refund everything you've paid us in full and end your plan right away. It covers the first 30 days only, the Business edition only, not political committees, and one guarantee per business.
Works with what you already have
You don't rebuild your website or give up the phone number people know to use Lina.
Can I put the chat on the website I already have?
Yes, two ways. Paste one line into the website you already have, and a chat button appears on every page; visitors tap it and ask your assistant without leaving your site. Your Command Center walks you through it for Wix, Squarespace, WordPress and Shopify, though some website builders allow added code only on certain paid plans. Or add a “Chat with us” link to your help page, which Lina hosts at yourname.linasystems.org (or your own web address, on any plan); a link works on any site.
Do I have to change my phone number?
No. Lina provides a new number and answers it; give it out wherever you like. If you'd rather callers dial the number already on your signs, most carriers can forward its calls to your Lina number — all calls, after hours, or when the line is busy. That forwarding is a feature of your phone company's service, set up with them; Lina doesn't move your existing line. If you forward it, the number you give Lina for urgent calls must be a mobile or desk phone — never the line you forwarded to Lina.
Can my own software use Lina?
Yes. Every plan includes API access. An admin makes a Lina API key in the Command Center (Settings → API access), and your software can use it to ask your Lina questions, read and add its knowledge and read its calls. It answers from the same knowledge as your Website chat, and each answer counts toward your plan’s monthly AI answers. What it can reach follows your plan: reading and adding knowledge needs a plan with knowledge, and reading calls needs one with the Phone line. You still never need an AI provider’s account or key. Your developer will find the address, the limits and an OpenAPI file on Lina API for developers.
How it compares
This isn't just a chat box added onto your site. It's the whole set of tools you need — chat, phone, a knowledge library, a customer record system, and an admin dashboard — all branded as you, on one simple bill.
We already have a chatbot. How is this different?
This is more than a chat box. You get chat, plus an AI phone agent that's on call day and night, plus a knowledge library that fixes its own mistakes, plus one combined customer record system, plus an admin dashboard — one branded system, one bill. The phone line by itself is usually already more than a typical chat widget offers.
Next step
Put your own name on it
Sign up and set it up yourself, or talk to Eljae first with the chat button at the bottom right. It runs the same system customers get.